My Mattel Ideas FAQs

What is "My Mattel Ideas"?

My Mattel Ideas is a product submission portal. Here you can submit your product ideas to Mattel for consideration for the next toy, game, or baby gear item.

How old do I need to be to participate on My Mattel Ideas?

You must be 18 years or older to submit a product idea on My Mattel Ideas. If you’re not 18 years or older, your parent or legal guardian can submit on your behalf.

How long does the submission review process typically take?

Typically, the submission review process can take up to 4 to 6 weeks.

How do I submit an idea?

You can begin the submission process by entering a valid birthdate and clicking on the Accept button on the My Mattel Ideas Submission Agreement page. By clicking on the Accept button, you are acknowledging that you are submitting the product idea in accordance with the provisions set forth in the My Mattel Ideas Submission Agreement.

Once you have done this, you will be directed to the Submission Form page.

How do I submit multiple ideas?

If you would like to submit multiple product ideas, each product idea must be submitted one at a time on its own unique Submission Form.

What video types do you take?

Videos can be recorded on an iPhone, iPad or Android. Formats with good playback support are MP4, QuickTime (.mov files) and 3GP encoded in H.264/AAC codec.

What does a good video look like?

A good video should highlight the product innovation as well as any key features of a product idea that are noted in the product description in approximately 60 seconds. The product idea itself should be the main focus of the video accompanied by a clear voiceover explaining exactly how the product idea works.

Can I just submit a sketch and talk about that in my video?

Yes. You can submit a video that shows your detailed sketch or sketches and gives specific details about your product idea.

How do I communicate with My Mattel Ideas?

My Mattel Ideas does not allow for submission-specific communications between You and Mattel. Once you’ve submitted your product idea, you will receive a confirmation email that the product idea has been received. You should receive another email in the future letting you know if we have selected your idea for a closer look, or if your idea just isn’t right for Mattel.

How do I update my submission?

Once the Product Submission Form has been submitted, you cannot modify your submission.

Do you pay me for my idea if you take it to market?

Maybe. Please review the Submission Agreement for more detail – in particular Section 5.

Are there any types of submissions that you will not review?

Please do not submit: an entertainment idea (e.g., a movie, TV, or web streaming screenplay, treatment, script, storyline, or plot); a character idea (e.g., a new character for Monster High, American Girl, or Imaginext); a theme (e.g., a rescue themed product line, Barbie as a YouTube vlogger); a software idea or technology that does not have a specific physical toy application (e.g., video game, mobile game, or other activity that doesn’t require a physical product); a business idea (e.g., a marketing plan, an advertising campaign, a partnership suggestion, a business acquisition); or any other idea that is not for a physical product.

What do I do if I want my idea and personal data removed from My Mattel Ideas?

If you want your idea and personal data removed from My Mattel Ideas, send an email to requesting this to be done.